Our Story

Founded by Emma, a qualified financial advisor and mum of three, our brand was born from a desire to create a career that worked around family life. Leaving the finance world behind, Emma set out to build something meaningful - combining quality, personalisation, and care into every product.

What started out as a small idea at the kitchen table has grown into one of Ireland’s leading baby brands, trusted by parents for beautifully crafted, personalised baby essentials. Every item is designed with love, ensuring families receive keepsakes that are as special as the little ones they’re made for.